Award-winning Campaign to Encourage Consumption of Wholegrains
I worked on a team with two nutritionists and a social media expert to conceptualise and design a successful campaign. The campaign won a prestigious award and resulted in invitations to speak at conferences on wholegrains. Below are a series of animations I created for the campaign using a combination of my own illustrations and characters illustrated by Laura Dixon.![](https://freight.cargo.site/t/original/i/07b5526e80d7598cbae674d5e540d812ee233daad1c5cbc04303bae7c0565499/leaflet-mock-up-1.png)
![](https://freight.cargo.site/t/original/i/08cbcdb5fc29d3d2d5dd4cd9bf05d2e8efee81af680d7fc6bfb9189bb435e1d3/leaflet-mock-up-2.png)
Brochure psd created by freepik - www.freepik.com
![](https://freight.cargo.site/t/original/i/e162bf53b0bc9d3f8e435156a4a37cb22b7a5c8565942ed74c16235c52caf86c/Web.png)
This is the award ceremony: Carlos Abundancia (social media) and Christina Sadler (nutrition) holding the leaflet and the award. In case you can’t read the small print: third and fourth place were The European Chemical Industry Council and Accountancy Europe respectively. It’s worth noting, given the fact that the winners EUFIC were a small organisation with a tiny budget but a lot of creativity!
![](https://freight.cargo.site/t/original/i/dfc39e2e06a7859a5bfad1f32cf94606e9a613d18098fd5538331ee8844d98cc/Campaign-Summary-01.png)
We comissioned a serious of illustrations from Laura Dixon to demonstrate how Europeans can still have their baguette/pizza/pretzels and eat them (wholegrain)!
![](https://freight.cargo.site/t/original/i/3430080b37926a88cd242133f02608e9bb1e5dd869b737c697dfda27adaa5bea/Whole-grain-x6-08.png)
![](https://freight.cargo.site/t/original/i/9ccc8085d5ea00f3744d2b132e914429d065e5a6dc453580d4bef69defac1e64/Whole-grain-x6-04.png)
![](https://freight.cargo.site/t/original/i/a88451fc99c16276752abde11c42a77f860fbd2c39eff3d9f101562d13f2123b/Whole-grain-x6-02.png)
![](https://freight.cargo.site/t/original/i/b1542513753b9a31311404542f58a4e64e7d803fde2f44e23da9eb37de1d159b/Whole-grain-x6-05.png)
![](https://freight.cargo.site/t/original/i/4f607ff379ce81419dbc8358c947cabffd9c61c7a1ee1108d7991b2430057d03/Whole-grain-x6-06.png)
![](https://freight.cargo.site/t/original/i/1a0c3073245ade7deb1e7b1836e98367c050532f8c5b9f8c2cfa825a44cf0bfb/Whole-grain-x6-07.png)