FoodUnfolded is a platform about food technology. In general, people have negative associations with “technology” when it’s combined with food. I designed a friendly visual identity and created a limited colour palette that omits blues and purples, colours we don’t associate with ‘natural’ food.
I paired GT America with Caslon. GT America is crystal clear and trustworthy, while also appearing friendly. Caslon has a more hand-molded appearance and it carries gravitas, which is necccessary for science communication. The information provided by FoodUnfolded is engaging, but it also has serious scientific sources backing it up.
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I paired GT America with Caslon. GT America is crystal clear and trustworthy, while also appearing friendly. Caslon has a more hand-molded appearance and it carries gravitas, which is necccessary for science communication. The information provided by FoodUnfolded is engaging, but it also has serious scientific sources backing it up.
![](https://freight.cargo.site/t/original/i/bb9da2a08e446bde67f5d68b6f435f045fb645081d8e9ceb101c64217227d887/food_unfolded_logo.png)
![](https://freight.cargo.site/t/original/i/7349403c4104429c52999f8daa0cd5fb7c9f7a2a6a198460683d99cbc11321d0/FoodUnfolded-Mock-Up-low-res.png)
![](https://freight.cargo.site/t/original/i/b012b9a33f3a6e661a17e7e46cf4db64460d05745822cd7424c89f8bfd31881b/plant-milks-FA-01.png)
![](https://freight.cargo.site/t/original/i/7bb4119e3c9b78fdb5d819a378d3d107ff0a02db6e344b69490276a955d986d2/aquaculture-FA-01.png)
![](https://freight.cargo.site/t/original/i/d3465b74e37d03bb3a7a60f7ab068d581c8d4794dc6e33ef34faf4a5fd62dc2d/aquaponics-FA-01.png)
![](https://freight.cargo.site/t/original/i/76f6568ea26fa3ebfa95e2494326d676c3ea63e5fbeb978737c6f4a0124a503b/coffee-FA-01.png)